On its quest to get its technology on as many of your devices as possible, Shazam has released a new version of its audio-identification service built for Apple computers.
Shazam for Mac, available now on the Web and the Apple App Store, marks the company's first venture outside the world of mobile. It is designed to run in the background without disturbing users as they work on their desktops and laptops, but it is also ready to spring to action and identify a song, commercial, TV show or movie as soon as it detects any sound.
After installing the software, Shazam for Mac tries to identify any audio it hears in its physical proximity, like a song at a cafe or an ad from a nearby TV. It also recognizes audio that comes from your machine, like a TV show on
In the case of music, Shazam.com will show users the lyrics to the songs it has tagged, YouTube videos that are associated with it and other songs that are on the same album. But more importantly, the page contains shortcuts to
"We make money by selling music,” Danker said, explaining that Shazam for Mac is part of the company’s larger plan to be more involved in users’ lives. Earlier this month, Shazam began hosting song lyrics on its website, hoping that overtime Shazam.com will rise to the top of
The company's second major form of revenue comes from marketers, which pay to use Shazam's logo on their ads. This lets consumers know they can Shazam a commercial to get more information about a product. Having Shazam on Mac computers gives customers more ways to identify audio and more reason for marketers to pay up.