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Target redesigning electronics section to pump up sales [Video]

ScienceTarget Brands, Inc.Sony Corp.

Target this year will be testing a new layout for the electronics section of its stores at more than a dozen locations across the U.S. in hopes that the redesign will boost its sales of tech products.

Currently, the electronics sections at Target stores use tall racks lined up in rows to display items. For the new design, Target will distinguish the electronics department by using carpeted areas with small tables that showcase items and let shoppers play with smartphones and tablets before purchasing them.

The new floor plan can be seen in the video above.

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Besides the new look, Target also said it will train its electronics employees so they are more knowledgeable about the products they sell.

The remodeled look and electronic sales training is new for Target, but consumers will be familiar with the approach.

Apple has been successfully selling its products this way for years. The approach has been emulated by other tech giants, including Microsoft, Sony and Samsung.

Target rolled out the new electronics look late last year at a few of its stores in its home state of Minnesota. The company plans on expanding the design to 17 more stores across the U.S., including those in Burbank, Ontario and Alhambra.

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Copyright © 2014, Los Angeles Times
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ScienceTarget Brands, Inc.Sony Corp.
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