Not many start-ups hit profitability from the get-go. The Los Angeles-based developer of the Whisper app might be the exception.
The iOS app, developed by childhood friends and neighbors Michael Heyward and Brad Brooks, allows users to anonymously share and post their ideas and “deepest, darkest secrets” through pictures and texts.
The sharing platform (data is not stored) launched officially last November and already has more than 1 million users. The app is free but its direct-messaging feature has to be purchased, and according to iTunes, those purchases have made it one of the top sellers in the digital store.
Follow @JessicaNaziri on Twitter