'Month at the Museum 2,' Museum of Science and Industry

If at first you succeed, why not try again? The MSI struck publicity pay dirt in 2010 in holding a contest for someone to come in and eat, sleep and breathe the museum for a month, all while installed (mostly) in a see-through domicile/exhibition space right at the main entrance. In Kevin Byrne, a 33-year-old marathon runner and digital adman from the North Side, the museum picked a superbly curious and seemingly tireless partner for its sequel. Like his predecessor, he helped people see the enormous institution through fresh eyes -- and brought it down to a human scale for them, as well.
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