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Goodbye, Zima--for now
MillerCoors has announced last call for Zima. But does that mean we won't have the "malternative" beverage to kick around anymore?
Paul Earle and Mark Thomann of Chicago-based River West Brands are the kind of guys who would keep its tab open. They specialize in resurrecting brands with pop culture cachet.
"A return of Zima? Now that would really be 'zomething,' " Earle says of Zima's future prospects. "From a business perspective, it would be something we would at least think about."
Earle and Thomann feel your pain when you lose an old, favorite brand. Then they do their best to turn it into financial gain, as they have with Salon Selectives, EAGLE Snacks and Bonwit Teller upscale retailers.
We asked Earle and Thomann to pick eight of their favorite 20th Century brands. Some they're trying to bring back; others they'd like to. See if they stir any memories for you:
October 22, 2008