10. "'Staying Dry: A Practical Guide fo Bladder Control"

"Staying Dry: A Practical Guide to Bladder Control" had trouble finding a publisher. And even when Johns Hopkins University Press released the work by Kathryn L. Burgio, K. Lynette Pearce and Angelo J. Lucco in 1989, major bookstore chains took a pass. But when the Chicago Tribune's Ann Landers mentioned the book in her column, the dam broke. "Staying Dry" sold more than 100,000 copies in a year.
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