Greg Palese has been named vice president of marketing at Klein Tools. In this newly created position, Palese will manage the growing marketing needs of the North American and international markets Klein serves. He also will partner with product development and sales to define opportunities and develop business plans. Palese comes to Klein Tools from Lowe's Home Improvement, where he managed the Kobalt Tools brand and was responsible for the launch of Kobalt's Handheld Power Tool lineup. Under his direction, Kobalt was named a "Brand to Watch" in Landor's "Breakaway Brands" study for their significant upward momentum from 2008-2011. Before that, he brand manager at PEAK/Old World Industries working on wiper blades and the launch of Procter & Gamble's branded automotive products into the automotive retail channel. He has also worked for several advertising agencies. He has bachelor's degree in business administration and marketing management from Villanova University and an MBA with a concentration in e-business from De Paul University.
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