Karen Reid has been named senior vice president of retail business development at PromoWorks, ashopper marketing firm. Reid will continue developing key retail partnerships while growing in-store shopper engagement to drive retailer differentiation and shopper loyalty. She has more than 15 years of retail strategy experience with consumer packaged goods companies including Kellogg Co., Kraft Foods and ConAgra Foods. And she has worked as a strategic partner with top national grocery retailers including Walmart, Kroger, Safeway, Sam's Club and Save-A-Lot. She has a bachelor's degree in business administration from William Tyndale College.
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