Michel M.G. Cup has been named executive vice president and chief financial officer of Sara Lee Corp.'s International Beverage business. He also will be CFO of CoffeeCo when it's spun-off from Sara Lee in the first half of 2012. Cup starts his duties Dec. 1. Cup, 42, joins Sara Lee from Dutch-based Provimi, a leader in the international animal nutrition. He is CFO and a board member, overseeing its global finance, including mergers and acquisitions, corporate communications, tax and credit management. Before that, he held various financial positions at AkzoNobel NV, Royal Numico NV and Deloitte Accountants in the Netherlands.
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