Subtle art of self-promotion

Usain Bolt probably needs little help with talking up his talents -- but you might. Here, Bolt poses on the podium after winning the men's 4X100 relay final during the London 2012 Olympic Games on August 11, 2012.

( JOHANNES EISELEJOHANNES EISELE/AFP/GettyImages / September 14, 2012 )

Usain Bolt probably needs little help with talking up his talents -- but you might. Here, Bolt poses on the podium after winning the men's 4X100 relay final during the London 2012 Olympic Games on August 11, 2012.

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