I was pleased to write a guest post this week for Poynter.org about the Chicago Tribune's engagement efforts under the Trib Nation banner. The item appeared under my byline, but really reflects the work of our entire newsroom and bureaus near and far.
As many of you know if you've visited with us in the community, at events, or by following along online and in the paper, the Chicago Tribune takes seriously its relationship to our community of readers.
As an item of interest, here's how that on-going conversation appears to our colleagues elsewhere in journalism:
Talk about engagement with a journalist these days, and the conversation turns quickly to social media. Who can deny the influence of social media, which now serves as a news source for one-third of adults under 30?
If you really want to connect with people, though, social media is only part of the equation. Digital can be a proxy for interaction, but it works better when paired with the real thing.
At the Chicago Tribune, our newsroom employs a chain of engagement in a program we call Trib Nation. It includes actions that are familiar to the most fiercely orthodox readers and journalists: running corrections. It includes live programs created by journalists in auditoriums around Chicago and one-on-one conversations that follow them. It includes social Tweetups with digital natives and invitations to join us for conversations at our headquarters in Tribune Tower...
-- James JanegaCopyright © 2014, Los Angeles Times