Festival of Books
Everything you need to know about the Festival of Books

Danielle Paris, director, menu innovation, McDonald's USA

I am delighted with the success of our newest Frozen McCafe Beverage launched this year, the Cherry Berry Chiller, made with 100 percent fruit juice. I am also very pleased with the continued success of smoothies. We have more great beverage news in 2012 that we can't wait to share with our customers. I continue to be pleasantly surprised at how strong our business is performing, given the challenging environment we continue to operate in. Our CEO, Jim Skinner, has repeatedly said McDonald's is recession-resistant, not recession-proof. See the original profile that ran Nov. 21, 2011
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