Anheuser-Busch InBev is again rolling out a new Budweiser product, this time a red lager based on a recipe kept by President George Washington.
The new brew, called Budweiser Freedom Reserve Red Lager, is the second beer introduced under Budweiser's Reserve Collection. The first was the Budweiser 1933 Repeal Reserve, which hit store shelves late last year.
Similar to the Repeal Reserve, Freedom Reserve will be packaged in a vintage stubby bottle. The beer will also be available in a one-pint can.
The beer is inspired by a recipe found in Washington's personal military journal dating back to 1757, the brewery said. A-B said the beer will be brewed by veterans, with portion of the proceeds going to support Fold of Honor, which provides educational scholarships to military families.
Red Lager is brewed with toasted barley grains for a slightly sweet aroma with a touch of hops, a rich caramel malt taste and a smooth finish with a hint of molasses.
While A-B has rolled out numerous line extensions for Bud Light, line extension for its flagship Budweiser had been rare. Prior to the Reserve Collection, the last Budweiser line extension was in 2012 when the brewery launched the limited edition Budweiser Black Crown.
The new Budweiser offerings come as market share for Budweiser continues to fall in the U.S. but is growing internationally. Budweiser is the third best-selling beer in the U.S., behind Bud Light and Coors Light.