David Kimbell has been named vice president of marketing for U.S. Cellular. Kimbell is responsible for the development of branding and communications initiatives that drive customer growth and loyalty, such as the Belief Project. Kimbell has 14 years of marketing experience. He comes to U.S. Cellular from Seventh Generation, an environmentally friendly household products company, where he was chief marketing officer and senior vice president . Before that, he was in management at PepsiCo and Procter & Gamble. Kimbell has a bachelors degree in economics and management from DePauw University and an MBA from Purdue University.