Public relations firm Edelman said it has appointed of Michael Slaby as executive vice president and global practice chair of the firms digital practice. Slaby most recently led communications and technology strategy for venture capital firm TomorrowVentures as its chief technology strategist and also served as a technology and new media adviser to the Obama administration. Before joining TomorrowVentures, Slaby was technology director for the Obama presidential transition team, where he led operational and long-term planning for technology including Web strategy and utilization, data integration opportunities, infrastructure review, and cybersecurity standards and initiatives. Prior to that, he served as chief technology officer for Obama for America, where he led the technical strategy and execution for multiple Web platforms, data integration, systems and architecture scaling for the general election. He also served as deputy new media director for the campaign, where he was responsible for strategy execution for all Web, online fundraising, online organizing, video, text messaging, social media and design. Effective June 8, Slaby assumed responsibilities for the Digital practice previously held by Rick Murray, who was recently appointed president of Edelman Chicago, the firms co-headquarters. Slaby will be based in Chicago and will report to Nancy Ruscheinski, president and chief operating officer, Edelman US and immediate past chair, Edelman Digital.
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