Danny Wirtz has assumed the role of senior vice president at Wirtz Beverage Group. He will oversee the companys corporate team, including human resources, finance, operations, training, technology and commercial strategy. Previously, Wirtz oversaw the companys route-to-market efforts as vice president of sales and marketing. He will report directly to Wirtz Beverage Group President Rocky Wirtz. Wirtz Beverage runs multi-state portfolio of wine, spirits and beer distributorships in Illinois, Iowa, Minnesota, Nevada and Wisconsin.