Director Matthew Egan, a specialist in branded entertainment and other new media content, has joined Chicago-based Filmworkers as part of its newly-formed production division Filmworkers Media Content. Egan has directed broadcast and web-based projects for a number of national brands including Target, POM Wonderful, Geico, Kellogg's and Chicago-based designer Agga B. At Filmworkers MC, he will pursue similar work and will also team with Filmworkers and its affiliates Vitamin and Giannini Creative to provide packaged creative services for broadcast and interactive. Egan spent the past five years at the Chicago production studio Foundation and prior to that spent two years at Digital Kitchen. He began his career as an editor at Cutters.