Susan Peters joins Ogilvy Public Relations' consumer marketing practice as executive vice president. She will craft communications strategy, create branding and identity, and spearhead public relations, purpose branding and social media initiatives as well as work closely with Ogilvy & Mather to develop 360-degree integrated campaigns. In addition, she will grow the agency's Midwest presence in the consumer space. Taking on a dual leadership role, she will provide senior counsel to consumer clients and pursue new business development opportunities for the firm. Prior to joining Ogilvy PR, Peters was executive vice president and group head in Edelman's consumer practice, leading relationships with major CPG brands and driving purpose campaigns for Fortune 100 companies. Before joining Edelman, she ran her own consulting firm focused on events, public relations and sponsorship sales, and spent three years as director of development for the Minnesota Super Bowl XXVI Task Force.