John Copeland has been named managing partner, co-leader of the marketing strategy & insights practice at Rosetta. He joins the agency from McKinsey & Company, where he was the co-leader, North America consumer and shopper insight practice. Prior to McKinsey, Copeland worked at the Zyman Group as managing principal and practice leader, analytics practice. Earlier in his career, he worked at Accenture, as partner and leader, global customer insight and analytics practice, and at Prophet as partner and leader, global customer research and analytics practice. Copeland has a Bachelor's degree from the University of Michigan and a Ph.D. from the University of Minnesota.