Dan Crane has been appointed group director of digital intelligence at Cardinal Path Inc. He will bring more than 20 years of experience in brand, media and creative strategy to lead the digital intelligence team, manage business processes and best practices, as well as serve as the direct senior contact to key clients. Crane previously served as senior manager on the global marketing research team at Kimberly-Clark, where he specialized in digital brand, social media and e-commerce analytics. Prior to that he spent 15 years at Draftfcb, where he served as vice president of the customer intelligence team and led engagements with major clients with an emphasis in brand and retail advertising analytic insights and consumer relationship marketing.
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