Michelle DeTolla, implementation manager, Workhorse Software

Michelle DeTolla has been appointed implementation manager at Workhorse Software.She will work with Workhorse sales, project management and support teams to coordinate the implementation of Mediatools¿ at new and existing clients worldwide. DeTolla joins Workhorse from Starcom Media Vest Group in Chicago where she served as associate media director. In this capacity DeTolla co-managed a special project to analyze processes across Procter & Gamble's global sight sound and motion group (SSM) resulting in the reallocation of staff resources. She also collaborated with P&G's media procurement group on operational issues related to media buying.
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