Official name: Snack, Crackle and Pop Created: 1933 Parent company: Kellogg Co. Known for: Three elves that represent the sounds of Rice Krispies when covered with milk. Family: There was a fourth elf character who was named Pow who was supposed to represent the explosive nutritional value of Rice Krispies but who was later discontinued. You might not know: The characters were briefly re-imagined as superheroes in the early 1990s, but later returned to their original elf-like form. In Germany they are known as Knisper! Knasper! Knusper! and Pim! Pum! Pam! in Mexico.