I see it in my Facebook feed and Twitter stream more often than I probably should. So-and-so is listening to Baby Got Back by Six Mix-a-Lot on Spotify.
We understand you like big butts and cannot lie, but do you really want to announce that to the world? And really, twice a day?
The answer, apparently, is a resounding yes. Listening to music has always been a social activity, from jukeboxes in the 50s to mixtapes in the 80s to Napster in the 90s and 00s. Today we have entire digital networks and apps created just for music including Spotify, Pandora and SoundTracking.
Let's focus on Spotify, which allows you to listen to millions of songs — your collections and others — anywhere. And while that's convenient, the power of Spotify lies in its sharing, whether it's a single song, album or a playlist you create.
I didn't understand the brilliance of sharing a Spotify playlist until I tried it for myself. Think of it as building and sharing a musical theme for any occasion. For example, if you're taking a trip to New York, you need a playlist to get you in the mood. Standards such as Billy Joel's "New York State Of Mind" and Frank Sinatra's "New York, New York" are musts.
Now here's where it gets social. You could add "Arthur's Theme (Best That You Can Do)" by Christopher Cross and "New York City Rhythm" by Barry Manilow. (It's OK. We're all friends here.) Not enough social? Share the playlist with a few selected friends who use Spotify and turn on the collaboration feature to allow them to edit it.
And it's so easy. In the past 45 seconds, I fixed a few out of place commas in this column, created the New York City-themed playlist with the four aforementioned songs and shared it.
(In my best Chandler from "Friends" voice) Could it be any easier? Yes. You can import existing playlists from iTunes.
There's really no limit to what kinds of playlists you can create. I have several that showcase my love for 80s music. I even have social media-themed playlists that contain songs about Twitter and Facebook. Sometimes I build playlists around events. When Whitney Houston died, I created a playlist of her best songs. For last year's Chicago Marathon, I crowdsourced a playlist of upbeat songs suitable for running.