WHAT: Over 1,000 of the latest vehicles (including 50 new model debuts) plus tuner and aftermarket exhibits displayed in 760,000 square feet of exhibition space in five halls of the Los Angeles Convention Center. Numerous available test drives and rides, two food courts, and a free Kids’ Fun Zone (weekends only).
WHERE:Los Angeles Convention Center, 1201 S. Figueroa St., Los Angeles, CA 90015; (213) 741-1151.
WHEN: Nov. 30 to Dec. 9. Weekdays 11 a.m. to 10 p.m. Saturdays 9 a.m. to 10 p.m. Sundays 9 a.m. to 8 p.m. (The show entrance closes one hour prior to the show closing.)
HOW MUCH: Adults: $12. Children 12 and under admitted free when accompanied by an adult. Seniors: $8 (65 and over; weekdays only; cash only).
WHERE TO BUY TICKETS: www.laautoshow.com; at on-site ticketing kiosks (Visa, MasterCard and American Express accepted); or at the convention center box office (cash only).
For e-ticket inquiries call (949) 732-7974.
WHERE TO PARK:Park in either the South Hall or West Hall parking lots at the Los Angeles Convention Center lot for $12.
PUBLIC TRANSPORTATION: From Union Station by Metrolink Rail: Take the Metro Red Line. Exit at 7th Street then transfer to the Metro Blue Line (Long Beach). Exit at Pico Boulevard Station, and then walk one block west to Figueroa Street.
The new Metro Expo Line (connecting L.A.’s Westside to the city’s light-rail network) also stops at Pico Boulevard Station, just a block from the Convention Center.
Commuter Express from Downtown Los Angeles: Take route 413 from Temple/Hill (Civic Center) to 11th /Figueroa Street (LACC).
WHERE TO EAT: Two food courts inside the L.A. Convention Center. Twenty restaurants at L.A. Live across the street (www.lalive.com).
TIPS AND TRICKS FOR NAVIGATING THE SHOW: Crowds are smaller and lines shorter on weekdays. Allow at least two hours to take in the show (preferably four). Access the show’s new mobile site on your smart phone or tablet for floor plan, or check out page 11 of this guide.
DISCOUNTS: $2-off discount coupons for adult ticket purchases are available online or at participating L.A.-area new car dealerships (discount coupons are valid weekdays and may only be used for cash purchases at the box office).
Navigating the Show
Navigating the L.A. Auto Show’s 1,000-plus vehicles and 760,000 square feet of exhibition space spread across five halls of the Los Angeles Convention Center might seem a little daunting. But thanks to the show’s new mobile site, visitors can now breeze through it all.
Just go to www.laautoshow.com on your mobile device and enjoy easy access to floor plans, as well as details of attractions including test drives (there will be more ride-and-drive opportunities at this year’s show than ever before) and celebrity appearances. Famous faces at recent shows have included Blake Griffin, Patrick Dempsey and Michelle Wie.
“Instead of having to create an app, we just re-created our site from the ground up to be mobile-optimized … you won’t have to download anything,” explained Brendan Flynn, the show’s director of communications. “Simply put, it delivers the easiest-to-read information, but it also makes all the content on the site so share-able.”
With this new level of connectivity in mind, photo and video taking aren’t just allowed at the L.A. Auto Show — they’re encouraged.
“That’s kind of the fun of it all,” Flynn said. “The debate on what’s the hottest car … and just capturing the whole scene.”
Getting to the show is now more convenient than ever before, too, with the recently opened Metro Expo Line (which runs from Culver City to the 7th Street/Metro Center station). Just get off at Pico Boulevard Station — right outside Staples Center and just a block for the Convention Center.
If you know what you want to see at the show and do a little research on the website beforehand, you might be able to cover it in two hours, but Flynn recommends allowing twice that to truly take in the entire event.
“A lot of people will come for a couple of hours. They’ll go next door to L.A. Live, grab lunch, see a movie or do something else while they’re downtown, and then come back and check out the rest of the show.”
Parking in either of the convention center’s two lots is $12 for the whole day and allows convenient access not only to the show, but also to L.A. Live’s 20 distinctive dining options — from Boca at the Conga Room and Katsuya to the ESPN Zone and Lawry’s Carvery — and varied entertainment offerings, including new movies at Regal Cinemas and programs and exhibits at the Grammy Museum.
There are also two food courts, serving everything from hot dogs to sushi, at the show itself.
“I really encourage people to make sure they check out the aftermarket hall, because it’s so much fun and there are so many cool things down there, and a lot of times people skip that,” Flynn said.
If you’re concerned that your children might get antsy during your visit and start clambering all over the Bentleys and Bugattis, take them down to the show’s free Kids’ Fun Zone (weekends only, 9 a.m. to 8 p.m.), located in the back of Kentia Hall, where they can let off steam with bounce houses, face-painting, video games and arts and crafts.
Custom Publishing Writer