Maybe the "shop at home" message being delivered by members of the Gloucester Board of Supervisors is sinking in.
The retail sales jumped 5 percent in the 2012 budget year over the previous year, figures show.
Retail sales in Gloucester in the 2011 budget year amounted to $329.3 million, according to state figures. That was slightly less than the 2010 budget year amount of $329.8 million, state figures show.
Whether the surge in spending is related to better economic times and outlooks for local residents, or can be attributed in part to an emphasis on shopping loca,l is unclear.