Reporters, as a rule, avoid partnerships. For good reason, too. They muddy the journalistic waters and make getting the news out, at the very least, more complicated. Here's an exception, a case where we decided wading in was worth it.
To help the Peninsula Fine Arts Center celebrate its 50th anniversary, I collaborated with the center's marketing director Mike McGrann to refocus the live music presented at the Art After 5 series of monthly after-work parties. The goal was to spotlight original music made by some of the area's best players.
We also wanted to choose musicians who haven't played in this setting before.
"We want to reinforce the positive vibe that art can help create in all its various forms," McGrann said. "My goal was to have things be lively and interactive and fun." As a big music fan, McGrann was eager to expand and bolster Art After 5's musical program. The monthly series, which takes place starting 5:30 p.m. on the third Thursday of each month, had already established a reputation as a good place to enjoy quality live music.
McGrann and I wanted to build on that foundation.
Here's the list of groups that will be performing at Art After 5 in coming months. Admission is free, but donations are encouraged. Growing museum membership is also a goal.
Jan. 19 -- Bison
Feb. 16 -- As-1 featuring Carlton Savage
March 15 -- Broken Mouth Annie
April 19 -- EVER-G
May 17 -- The Fuzz Band
The gatherings -- which also include food, drink and live art-making demonstrations -- take place 5:30-7:30 p.m.
Look for my feature story in the Good Life Section on Sunday, Jan. 15, for more on the series and how the collaboration came about.
The Peninsula Fine Arts Center, is located at 101 Museum Drive in Mariners’ Museum Park, Newport News. For more info, visit www.pfac-va.org or call 596-8175.
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