Surfer Blood, a Florida rock band that's made some fine melodic music in recent years, is coming to Virginia Beach Aug. 25 to do a special promotional show for surfwear company Hurley.
The show is part of the "Hurley Rocks You
"It's a gift with purchase sort of thing," said Melissa Erwin, marketing co-ordinator with Hurley.
At first glance, it seems that the promotion isn't officially tied to the East Coast Surfing Championships, which will be happening in Virginia Beach that same weekend.
Surfer Blood is currently on tour with
Here's the video for the song.
Warning: The following clip includes violence against ice cream and a guy running around the city in his underwear.
What follows is a press release about the "Hurley Rocks You Back to School" event.
HURLEY TO KICK OFF
"HURLEY ROCKS YOU BACK TO SCHOOL" 2012
FEATURING SURFER BLOOD
COSTA MESA, CA – July 11, 2012 – Hurley is kicking off the school year in style with the 2012 "Hurley Rocks You Back to School" program, a series of "secret" late-night concerts featuring indie-rock band Surfer Blood.
The series of shows kicks off in Asbury Park, New Jersey and will then travel to Virginia Beach, VA, Austin, TX and will wrap up in Orange County, CA. The shows, hosted by
Tickets will be available at select Hurley retail locations. Consumers who make any $50 Hurley purchase will receive 2 wristbands for the show featuring only the date, time and a special "Hurley Rocks You Back To School" RSVP URL, driving consumers online to Hurley.com/RocksYouBackToSchool. Once they log-on and RSVP, consumers will then receive information regarding the event venue and additional details. A select number of VIP access wristbands will be given away via local radio stations and social media channels for Hurley and Surfer Blood which allow attendees a chance to meet-and-greet with the band during the band's private sound check. Limited-edition "Hurley Rocks You Back to School" merchandise will also be sold at each of the events.
For more information and to find a participating retailer where you can score your wristbands, log on to Hurley.com/RocksYouBackToSchool.
“Hurley is a company based on inclusion,” says chairman and founder Bob Hurley. This philosophy applied to Bob Hurley’s early years as a Huntington Beach shaper, working with friends alongside the world’s best athletes to make a better surfboard. It applied to the company’s launch in 1999, when Hurley decided to start a brand that was a true microphone for youth. In 2002, Hurley was acquired by Nike — the largest and most influential sporting brand in the world. Inclusion remains a guiding principle of the company today, where innovative products like Phantom Boardshorts and game-changing events like the US Open of Surfing continue to redefine what is possible in our world. Hurley headquarters are in Costa Mesa, CA with international offices in Sydney, Tokyo, Barcelona and Bali. www.hurley.com
ABOUT SURFER BLOOD
West Palm Beach four-piece Surfer Blood released their breakout debut Astro Coast in 2010. The album and its songs landed atop numerous Best Of Lists, including Rolling Stone, Pitchfork and Filter, with Bob Boilen from