As he has throughout this turbulent offseason,
"There's just plus after plus after plus," Swofford said at the league's annual preseason football media function.
This runs counter to the various death knells pronounced in blogs and on Twitter, and attributed to “sources” who knew, just knew, that
Uh, not so much.
"For all of the great things about social media and what it's brought to our collective lives, it does … create some problems," Swofford said. "Unfortunately, a lot of the information that's put out there – there is no basis or truth to it."
Swofford called conference affiliation "a sexy subject. Everybody likes to say 'I know something you don't know.' Consequently, there's some irresponsible information that gets out there."
Daring again to contradict omniscient bloggers, Swofford said the ACC’s new television deal with
Late last week, Swofford traveled to Clemson, at the invitation of university president
Asked how certain he is of Clemson's commitment to the ACC, Swofford said: "In a word, totally."
Swofford was equally upbeat about the conference’s renewal of
"National perception is driven by your best team," Swofford said.
"We just have to take advantage of the opportunities and win games," he added. "You just have to believe that day will come."
Swofford said the ACC's long-term viability has "never been an issue in my mind, at all. You're looking at a league that has a group of schools that are together for all the right reasons."
While many proclaim the
"Obviously I'm not the only one who believes that," he said, "or we wouldn't have the place at the table that we have."
Finally, Swofford addressed lingering scandals at
"We've had a few that have clustered here recently that you just simply do not like to see," he said. "You want them cleared up and put behind you and you don't want to see them again."
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