Broadway shows posted a healthy uptick in box-office revenue in the week immediately following the
"Vanya and Sonia," running at the Golden Theatre, grossed a total of $654,304 for the week ending Sunday, up 18.3% from the previous week. Overall, Broadway shows grossed a total of $24.8 million for the week, a 6% jump from the previous week.
The revival of Rodgers & Hammerstein's
While the publicity factor surrounding the Tonys was certainly a factor, many Broadway shows raised their ticket prices in the days leading up to the awards ceremony on June 9, helping to increase revenue.
"Kinky Boots" and "Pippin" -- the two biggest winners in the musical categories -- continued to do blockbuster business, playing to full or nearly full houses.
The two hit musicals were among a handful of shows to post their highest-ever weekly grosses on Broadway. Along with "Matilda" and "Motown the Musical," they each grossed more than $1 million for the week.
"Matilda," which lost the new musical Tony to "Kinky Boots," broke the record for the Shubert Theatre by grossing nearly $1.2 million.
Some long-running shows also experienced a significant post-Tony lift in ticket sales, including "Spider-Man: Turn Off the Dark" and "The Phantom of the Opera," which is celebrating 25 years on Broadway this year.