Was it really a performance-art event, or just a glorified plug for his new album?
Probably some of both. In July, hip-hop artist Jay Z took over New York's Pace Gallery for several hours to stage a marathon version of "Picasso Baby," a single from his album "Magna Carta... Holy Grail," which was released last month.
The singer billed the gallery event as a performance-art piece, and the crowd included artist Marina Abramovic, director
"Piccaso Baby" riffs on the performer's appetite for collecting art, including his desire for works by Jeff Koons,