Choosing a commercial Broadway producer who has a background in marketing and advertising is a telling move for the nonprofit Lincoln Center. The organization must raise tens of millions of dollars per year to fund programming and improvements to its campus, which includes Alice Tully Hall, Avery Fisher Hall, the
This will be the first time that Bernstein will head a nonprofit performing arts organization.
Leaders of venues comparable to Lincoln Center in other cities have typically been selected from the nonprofit arts world. In Los Angeles, the Music Center is led by Stephen Rountree, who previously worked at the
Prior to his theater career, Bernstein worked in the advertising industry for 16 years, with a stint at the agency Ogilvy & Mather. He headed the Broadway League -- an industry group that promotes theater -- from 1995 to 2006.
His other Broadway producing credits include "Equus," starring Daniel Radcliffe, and the musical "Passing Strange." He received a
One of Bernstein's big projects will be overseeing a planned redesign of Avery Fisher Hall, the home of the New York Philharmonic.