Beverly Boulevard is awash in meta-ism today.
In addition to Shia LaBeouf’s so-called art installation — a plagiarized play on plagiarism itself, which has been prattling on since Tuesday morning at Cohen Gallery — now actor Jerry O’Connell has set up an art installation of his own, a spoof coordinated by Funny or Die directly next door, mocking LaBeouf.
Whereas LaBeouf’s art-apology, “IAMSORRY,” is riffing on artist Marina Abramovic’s 2010 MoMA piece “The Artist Is Present,” O’Connell’s #IAMSORRYTOO is riffing on LaBeouf’s riffing of Abramovic. LaBeouf is sorry for having used uncredited Daniel Clowes work in his short film "HowardCantour.com." O’Connell is sorry too — for all the evils in the world.
Further exacerbating this seemingly infinite regression of copycat behavior is the near-whirling dervish of reporters who’ve cycled through the tiny gallery space where LaBeouf has set up shop, all recounting nearly identical visits with him — how he sat there, stock-still, with a paper bag on his head that read “I Am Not Famous Anymore,” the tears he shed through the bag’s eye holes, the eerie silence, LaBeouf’s audible breath.
One difference? The rumpled paper bag over O’Connell’s head says, “Super Famous.” O'Connell's work is being filmed for funnyordie.com.
We hear the line outside Cohen Gallery has grown since Tuesday, when it was about a dozen or so people, mostly media. Today it’s more than 200 and winds around the block. Apparently, plagiarism, and apologies for it, are hot.