This year's Super Bowl features two teams -- and cities -- with much in the way of grudges. But that won't stop fans from creating them.
Fans can start whipping themselves into a proper frenzy right now by sharing their love for either Baltimore or San Francisco -- and Wheat Thins -- via Twitter and or Instagram.
Baltimore fans should simply Tweet or post #BAL #MUSTHAVEWHEATTHINS from now through Sunday. San Francisco fans have to tweet .... something else.
Fans from the city with the "loudest fans" will be eligible to have 10 boxes of assorted snacks delivered to their door on Super Bowl Sunday. A total of 10,000 boxes will be delivered.