Fail: German luxury items

Deutschland underwhelms us as Audi and Beck¿s beer deliver stinkers. The ad for the new Beck's Sapphire features an R&B guppy seemingly romancing the bottle, perhaps a hallucination brought on by this higher-alcohol beer. Audi goes with a sexual-assault-at-the-prom scenario, if you¿re being critical, or an homage to Adrien Brody at the Oscars, if you're being kind. Mercedes-Benz, though, redeems the category with a nimble dance with the devil.

( February 1, 2013 )

Deutschland underwhelms us as Audi and Beck¿s beer deliver stinkers. The ad for the new Beck's Sapphire features an R&B guppy seemingly romancing the bottle, perhaps a hallucination brought on by this higher-alcohol beer. Audi goes with a sexual-assault-at-the-prom scenario, if you¿re being critical, or an homage to Adrien Brody at the Oscars, if you're being kind. Mercedes-Benz, though, redeems the category with a nimble dance with the devil.

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