Not since "Monday Night Football" aired on
Instead, ABC has been heavy on estrogen: rich soapy dramas that have attracted female viewers in droves, including
But Tuesday's night pilot episode of Marvel's "Agents of S.H.I.E.L.D." appears to have hit the intended bull's eye with men, according to ratings analysis by ABC.
More than 12 million viewers watched the first episode, with men making up an estimated 54% of the audience.
ABC's analysis of Nielsen data found that 16 million people watched at least six minutes of the program. It performed particularly well in upscale households -- and on college campuses.
An estimated 47% of the male viewers in the 18-24 age category were college students, ABC said.
Last month, ABC Entertainment Group President Paul Lee articulated the network's mission.
"We are super proud to be the No. 1 in women 18 to 49 but we are also a broadcast network and it's absolutely incumbent on us to try to bring in a wider audience," Lee said during ABC's presentation to the Television Critics Assn.
For comparison purposes, men made up 45.4% of last season's "Last Resort," a Navy SEALs drama that was ABC's attempt to produce a program that appealed to a more gender-balanced audience. And the audience for
On the other end of the spectrum is "Scandal," with