Paramount Pictures' "Anchorman" sequel is on its way to a solid opening.
Over Friday, Saturday and Sunday, the movie is expected to generate $30 million to $35 million, according to people who have seen pre-release audience surveys, and could unseat the defending box-office champion, "The Hobbit: The Desolation of Smaug," which opened last weekend with a $73.6-million haul.
In "Anchorman 2,"
A $30-million kickoff for "Anchorman 2," which cost $50 million to make, would be about in line with the original, which has reached cult status since its introduction to audiences.
The film's release follows a scorched-earth marketing campaign in which Ferrell anchored a real North Dakota news broadcast, teamed with Ben & Jerry's for a new ice cream flavor and pitched Dodge Durango trucks in character.
The 1970s-era con artist drama, starring
With overwhelmingly positive response from reviewers -- it has a 94% "fresh" rating from Rotten Tomatoes -- the movie should perform well through the awards season.
Also going wide is the $35-million