The long-anticipated Beats Music service, from veteran music executive Jimmy Iovine and rapper Dr. Dre, is on the launch pad, with AT&T touting a new family plan.
Beats Music, set to launch on Jan. 21, will vie with
The digital newcomer will seek to capitalize on its celebrity pedigree, and the chic of its $1-billion Beats by Dre headphone business, to differentiate its service from more established players. For $10 a month, subscribers will gain access to a vast music catalog -- and playlists assembled by celebrities as well as veteran programmers.
AT&T has begun to tout the new music offering, promoting a family plan for $15 a month that would allow up to five family members access to unlimited streaming and downloads on as many as 10 devices. Individual customers get the same tunes and playlists for a $10 monthly fee.
Noise around Beats Music is likely to build in the coming weeks, with a planned Super Bowl ad and promotions on "