“The Great Gatsby” wasn’t the No. 1 film at the box office this weekend, but
Baz Luhrmann's 3-D take on of F. Scott Fitzgerald's 1920s novel lost out to “
That left "Gatsby" to settle for the runner-up position, though the film starring
"Iron Man 3," in which
Meanwhile, because "Gatsby" has not received exceptionally positive reviews, many in town surmised moviegoers might not be interested in the adult drama — a genre typically driven by critical response. Despite the mixed notices, an older crowd turned up at the multiplex for "Gatsby" this weekend, as 69% of the audience was over the age of 25. The opening weekend crowd — only 33% of whom saw the movie in 3-D — assigned the picture an average grade of B, according to market research firm CinemaScore.
The film stars DiCaprio as the classic literary figure, a wealthy man who has everything he wants save for his lost love, played by Carey Mulligan. Exit polls indicated that moviegoers were attracted to the film largely because of DiCaprio but also due to the film's highly touted soundtrack featuring Jay-Z, Lana Del Rey and will.i.am.
"The audience is telling us that the No. 1 attraction is Leo — no doubt about it," said Dan Fellman, president of domestic distribution for distributor Warner Bros., which co-financed the $100-million production with Village Roadshow Pictures. "But it's not playing like a chick flick — about 41% of the audience was male. It's counterprogramming for those who want to see something that's not in the typical summer genre."
Indeed, the film is yet another box office win for 38-year-old DiCaprio, who helped turn Quentin Tarantino's
Next weekend, "Gatsby" will face competition from "
As for "Peeples," the comedy marks the lowest opening ever for a movie with Perry's name attached to it. The filmmaker only produced the movie, but "Tyler Perry presents" was included in the movie's title on its promotional materials.
The critically panned movie stars