With its god of thunder
The 3-D sequel
Heading into the weekend, prerelease audience surveys suggested the comic book adaptation would debut with a minimum of $90 million -- and given strong early interest, even a $100-million launch didn't appear impossible. Of course, $86 million is still a great start -- significantly more than the $65.7 million the original "Thor" launched with in 2011. And although "The Dark World" cost
And yet a film from the Marvel universe is held to exceptionally high standards. The first "Thor," which in the end collected $181 million domestically and $268 million abroad, wasn't viewed as a massive hit -- but it was the first film in a franchise, so it was given the benefit of the doubt. Now that the sequel has launched, it seems clear that the "Thor" movies are not destined to perform at the rate that the
This summer, audiences went crazy for
Because the latest "Thor" release is hitting theaters in the wake of "The Avengers" and May's "Iron Man 3," some expected "The Dark World" to see an even larger bump at the box office. But holding "Thor" up against Marvel's other brands isn't fair, says Dave Hollis, Disney's executive vice president of distribution.
"The Dark World" stars 30-year-old
Heading into the weekend, “The Dark World” had already grossed well over $100 million abroad. Playing in 66 foreign markets this weekend, the film raked in an additional $94 million, bringing its international total to $240.9 million. The first “Thor” made $268 million overseas all told, so the sequel is on pace to far exceed that tally.