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DreamWorks Animation partners with Fuhu on new tablet

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DreamWorks Animation SKG is premiering its first computer tablet, one that will teach kids how to be their own animators.

The Glendale-based creator of the “Shrek,” “Kung Fu Panda” and “Madagascar” movies has partnered with El Segundo-based Fuhu Inc. to create DreamTab, billed as a state-of-the-the art tablet designed for kids.

The 8-inch by 12-inch device, which features a new 4.4 Kit Kat Android based operating system, will allow kids to stream movies, TV shows and play games with various innovative parental controls and educational tools.

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Fuhu is best know for creating the award-winning Nabi tablet. DreamTab will be unveiled at the CES technology conference in Las Vegas next week and be sold in stores this spring for less than $300.

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The initial game, “School of Dragons,” an educational multi-player online experience, will feature the studio’s “How to Train Your Dragon” franchise.

The tablet also includes a “Be an Artist” program that teaches kids how to create “Shrek” and other animated characters in one-on-one video sessions with DreamWorks animators.

“Fuhu grabbed our attention when they came on the market because they single-handedly made a quantum leap forward in revolutionizing the kids tech space; as their company grew, we saw an incredible opportunity to join with them to take the overall tablet experience to a whole new level,” said DreamWorks Animation’s head of digital strategy, Jim Mainard.

“The DreamTab posed a compelling challenge not only to our filmmakers and artists to create content for this new medium, but also for our engineers and innovators who worked hand-in-hand with the Fuhu team to develop the consumer-facing side of this groundbreaking technology,” Mainard added.

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Jim Mitchell, chief executive of Fuhu, said, “This strategic alliance with DreamWorks Animation and the creation of the DreamTab is a major game changer in taking kids tech to a whole new level. Similar to the entrepreneurial nature of Fuhu, there is a founder-led spirit of innovation at DreamWorks Animation which permeates the studio and inspires them to create compelling content, regardless of the medium.”

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