Indian media giant Zee Group has tapped former
Sherman, whose résumé also includes a stint as manager of Aerosmith frontman
Zee Group is part of Indian mogul Subhash Chandra's Essel Group. Zee has a huge footprint in India and claims 750-million viewers in 169 countries. It has been aggressively seeking to expand its presence in the United States.
While at Viacom, Sherman was general manager of several start-up networks including VH1 Classic. He also was president of Fuse, a music cable channel owned by
"Eric's experience launching and growing television and digital media brands is unquestioned," said Chandra in announcing the hire.
Veria Living's assets include a specialty cable channel that features programming about Eastern wellness practices. Its shows include "Got Zen?" and "BollyBlast."
"Eating and living well have been a lifelong passion, and I look forward to working with Veria to help our growing audience do the same," Sherman said.
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