Online ticket seller Fandango has come up with a new metric for measuring the "buzz" around upcoming movies.
The NBCUniversal-owned company, which sells tickets to more than 20,000 screens nationwide, announced Friday the debut of "Fanticipation," a tool that helps predict what upcoming films will or will not resonate with fans at the box office.
Similar to the Zagat restaurant surveys, the system assigns a percentage score to movies based on Fandango's proprietary data collected from its online and mobile traffic, social media sites and advance ticket sales.
“‘Fanticipation’ captures Fandango’s unique ability to tap into moviegoer buzz and will be a great feature for both the industry and consumers,” Fandango President Paul Yanover said in a statement.
The weekly buzz indicator will be available for free on Fandango's website and will be featured in the company's new video series "Weekend Ticket," which premieres Thursday.ALSO: