About 3.1 million people tuned in to watch celebrities and comedians bash and praise James Franco on
The "Comedy Central Roast of James Franco's" total viewership was 18% more than the Roseanne telecast, the network said, using Nielsen statistics. The show garnered a rating of 2.2 in the advertiser-coveted adults 18-49 demographic, up 30% from Roseanne.
Franco's turn in the hot seat, where he took shots from the likes of Seth Rogen, Jonah Hill and
Still, Franco couldn't top the roast of
The Franco roast generated about 334,000 mentions on Twitter, according to Trendrr, making it the most tweeted-about telecast of the night. USA's "
Comedy Central aired two additional plays of the Franco bash, boosting total viewership to 5.2 million.
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