Universal Television, the studio behind the
The series premiered in September 2012 to about 4.6 million viewers. And its numbers have dipped from there: it's recent Season 3 finale delivered 2.1 million total viewers.
Taking the show and its loyal fan base to the streaming outlet would at least make sense. Hulu is co-owned by
It wouldn't be the first broadcast show rescued by an online platform. After getting canned by NBC,
When The Times spoke with Kaling ahead of the third season finale, "The Mindy Project's" fate seemed doomed. When asked whether she would consider shopping it to a video streaming service such as Hulu or Netflix, Kaling said that she wouldn't be opposed to it but that was also cautious about preparing for the worst.
"Maybe some people thought, 'You should wrap it up just in case," Kaling said. "But I'm not that type of person who can operate under the assumption of failure. If it's going to lead to more stories or it doesn't, I'll sort of face that when the time comes. I want to see them again. And I don't want to write from the point of view of it ending, if I don't believe this is the end."
Scoring a name like Kaling would also keep the new-found momentum going for Hulu, often viewed as the underdog in the video streaming world. The streaming service has been working hard to establish its brand as its competitors, Netflix and
Hulu just landed a major SVOD syndication deal with Sony TV for the entire "Seinfeld" library -- paying close to $1 million per episode. It also signed an output deal with AMC that would make Hulu the exclusive SVOD home for all future shows AMC Studios produces for AMC Networks, including "The Walking Dead" spinoff "Fear the Walking Dead."
And the company unveiled a partnership with Time Warner's Turner Broadcasting that would give Hulu exclusive video-on-demand rights to previous episodes of shows on the
Hulu is also gearing up to launch some original programming that boasts big names, including the James Franco-starrer "11/22/63," an adaptation of