Lindsay Lohan interview gives Oprah a small ratings bump
Lindsay Lohan may be easy fodder for tabloids and Twitter, but perhaps not as much for prime-time talk shows.
The premiere of Lohan’s sit-down with Oprah Winfrey, in which she opened up about her drug and alcohol abuse, drew about 892,000 viewers to “Oprah’s Next Chapter” and gave the show a modest ratings boost.
The one-hour conversation, which aired Sunday on OWN at 9 p.m. and encored at 10 p.m., revealed the “Mean Girls” star’s drug of choice, which is alcohol. She also said cocaine allowed her to drink more.
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The total viewership for the 9 p.m. telecast of the star’s troubled star’s appearance was 7% higher than the show’s average this season. The program also got a 6% boost in the key women 25-to-54 demographic.
Still, it was only the second-highest-rated Sunday telecast of “Oprah’s Next Chapter” since pop star Usher’s appearance in September 2012.
A much bigger draw was Lance Armstrong’s confessional interview with Winfrey in January, on a Thursday. The first 90-minute part of that interview drew about 3.2-million viewers.
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