Clearasil or denture cream?

The CW Network -- a joint venture between CBS and Warner Bros. -- is trying to grow up. Once the network for teen girls, the CW is broadening its programming and trying to attract more men. One reason is that having an older audience will make the network a better fit with its affiliates (including stations owned by Los Angeles Times parent Tribune Co.). The challenge for the CW, though, is trying to get a bigger audience while staying true to its brand as a trendsetter. The Los Angeles Times takes a look at the CW's personality change.
Jack Rowand / The CW
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