As the rival services bid against one another for exclusive rights to popular movies and TV shows, in a manner that recalls the rivalry between premium cable networks HBO and Showtime, the fallout has been unmistakable, said Shawn Strickland, chief executive of
"It's gotten more expensive," Strickland said in remarks at the Broadcasting & Cable's NextTV Summit. "It's gotten more competitive, with Amazon and Netflix pursuing exclusive rights."
Bidding wars are probably music to the ears of Hollywood executives, seeking to obtain top dollar for digital rights to popular TV shows such as
"It's changed the playing field," said Strickland.
The 6-month-old service is seeking to carve out a space among consumers who are just discovering Internet video services. Although Redbox Instant has been available on
"It fits that consumer who is beginning to transition to streaming -- which is right where our product plays," Strickland said.
Subscribers who pay $8 a month get unlimited access to its online movie and TV library, though non-members can use the service to rent or buy movies on-demand or reserve a DVD to be picked up later at one of Redbox's distinctive kiosks.
Although the event followed one of the most hotly anticipated events in Silicon Valley,
Brightcove Chief Technical Officer Albert Lai said Chromecast is an inexpensive, easy-to-use alternative for consumers looking to watch Internet video on their living room TV -- without investing in a new, connected TV.
"Do you buy another receiver? Pay more money?" said Lai. "Google comes out, you have a dongle that costs $35. Now you can buy three of them" to plug into every TV in the home.