Now that the summer box-office proceeds have been tallied, with the hits (
Fizziology has generated its summer "Fizz" list, culling tweets, posts and pics to come up with its own Top 10 list -- based on such criteria as "most fangirl buzz" or "biggest comeback."
"We wanted to recognize the movies that did well in social," said Fizziology operations chief Jen Handley. "But we didn't want to do it just in terms of volume."
And now, the envelopes please:
Most anticipated movie: Universal Pictures' high-octane film
Longest sustained buzz:
Biggest comeback: Paramount Pictures'
Most positive buzz: Universal Pictures'
Most fanboy buzz: Warner Bros.'
Most kids-at-heart desire to see: Disney/Pixar Animation Studios' "Monsters University" was the most successful family film when it came to connecting with parents. Some 19% of the social media discussion in the week leading up to release came from adults who proclaimed they wanted to see the movie because they were still "kids at heart." "That's important to getting parents to want to take their kids to a movie," Handley said. "Other animated movies that may not have done so well, you're getting much less (of this) conversation."
Best use of social: Universal Pictures'
Most fangirl buzz: Disney/Marvel Entertainment's "Iron Man 3" generated the most fangirl swoon. Females accounted for more than 57% of the people talking positively about the film, with fans posting enthusiastically (in all capital letters, with emoticons) about their desire to see the film, their love of actor
Most soundtrack buzz: Warner Bros.'
Most positive comedy buzz: