The casino arm, which features games including video poker and blackjack, is part of the Seattle company's GameHouse division. The company is trying to get more users and increase engagement by launching GameHouse Casino Plus, a monthly sweepstakes in which users can enter to win $100,000.
Rob Glaser, founder and interim chief executive of RealNetworks, said casual games are a difficult business because there are many competitors and all the games are essentially the same. The sweepstakes, open to users in
Glaser had stepped down from RealNetworks in 2010 at a time when the company's stock was trading at less than $4 a share, compared with a decade earlier when it was trading at $88.87 a share. Glaser returned to the company as interim CEO last year to help turn around the company.
Zynga has also struggled to grow its own casino games business. Zynga's free-to-play poker game has seen its bookings decrease and the company last week also said it will not pursue a gambling license in the U.S.
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