Down 25% from last year's pageant, the competition, won by Miss New York Kira Kazantsev, earned a rating of 1.5 among the key 18-to-49-year-old demographic.
Opposite a night of football, the show, which aired from 9 to 11 p.m., averaged 6.7 million viewers.
By comparison, the show topped
According to data provided by Canvs, a social TV platform created by social-media insight firm Mashwork, 85,814 of the 303,900 tweets about the pageant were reactions such as love, disappointment and congratulations.
The network was third overall most watched and fourth most watched among the key demo.
But with "Sunday Night Football," NBC nabbed No. 1 most watched network both among the key demographic and overall. The network averaged 16.5 million viewers and a rating of 6.3 among the key demographic.
However, due to live sports, ratings for
Coverage of the NBC's Chicago Bears-
Meanwhile, with a rating of 6.7, CBS'
Due to late-running football,
Also on the network, roughly 6.3 million people tuned in to the two-hour season finale of
CBS averaged 11.4 million viewers and a rating of 3.2 among the key demographic, making it the second most watched of the night.
Fox was third with a rating of 1.2 among the key demographic. The network aired the NFL over-run,